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THE POWER OF CLARITY
Clear branding makes everything easier
It’s the difference between feeling like you have to explain yourself and knowing your branding has already started the conversation for you. But figuring out how your visual identity should look (and how to keep everything cohesive) can feel overwhelming when you’re busy running your business.
That’s where I step in.
Hey there! I’m Val.
I’ve spent years designing for non-profits and mission-driven organizations, where clear communication truly matters. Along the way, I saw many small business owners juggling design on top of everything else and feeling unsure how to present their work clearly. That inspired me to create a studio focused on simplifying the process and offering genuine support.
Today, I partner with clients to build strategic, intentional brand identities, websites and promotional materials. My goal is to make design approachable and help business owners move forward with confidence.
My Values and Approach
Purpose: Every design is crafted with your goals in mind to make an impact.
Collaboration: It’s at the heart of everything I do. I work closely with you to ensure the design reflects the essence of your brand.
Strategy: Each choice is intentional, designed to move your brand forward.
Authenticity: I believe in honest, meaningful work that truly represents you.
I was apprehensive when we began working on my practice’s design. I had lots of half-baked ideas about what I wanted the design to reflect and how I wanted it to convey the qualities of the work that my clients and I do together in therapy. Val was able to put all of those intangible qualities to a beautiful design that I am so proud to show off.
Mimi Katz
Well Rooted
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Ready to bring clarity and confidence to your brand?
Val Parker | Graphic Designer is a Bloomington, Indiana–based studio run by Val Parker, a designer with 20 years of experience. After working in both in-house and design firm settings in Chicago, Val now balances running her studio with a part-time role at the Kelley School of Business. She loves partnering with individuals and organizations to create thoughtful, strategic design across print, web, and branded environment.
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