ALIGNING YOUR VISUALS WITH YOUR VALUE.
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Design is about clarity
There is a specific kind of peace that comes when your visuals finally match your vision. It’s the moment you stop explaining what you do and start showing it. I’m here to help you bridge that gap by combining brand strategy with thoughtful design to create a visual identity that feels authentic.
Working with Val was smooth and effortless. She was able to pull out ideas and concepts of our work and generate a design that exemplified our work. She presented visual options to meet our learning needs, and conceptual summaries to ensure clear communication.
Haddie Katz, CPM, RN, CLC
Tandem Community Birth Center and Postpartum House
A PROCESS BUILT ON LISTENING.
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The branding journey
Design is a partnership, not a project.I believe the best work comes from quiet listening and deep understanding. We’ll start by uncovering the heart of your mission, translating your goals into a visual language that feels like you. It’s about more than just looking good. It’s about moving your brand to the next level with purpose.
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Recent Projects
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Hi, I’m Val.
Hey there! I’m Val, a graphic designer based in Bloomington, Indiana. With 20 years of experience in print, web, and environmental design, I create thoughtful visuals that help organizations share their story and connect with their audience.
When I’m not pushing pixels, you’ll find me adventuring with my family, capturing moments through the lens of my Nikon camera or taking martial arts classes (fun fact—I met my husband at hapkido class). Let’s partner to bring your vision to life and make a lasting impact.
Val fully embraced our artistic and project missions. She created her own eye-catching and meaningful designs while honoring our brand and content. Because of her additional and thorough research, we were able to create a corresponding set of designs to meet today’s readers’ individual and divergent needs.
Rachel Wurman and Susan Gingrasso
The Language of Dance Center
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Let’s create something great.
Val Parker | Graphic Designer is a Bloomington, Indiana–based studio run by Val Parker, a designer with 20 years of experience. After working in both in-house and design firm settings in Chicago, Val now balances running her studio with a part-time role at the Kelley School of Business. She loves partnering with individuals and organizations to create thoughtful, strategic design across print, web, and branded environment.
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