Hoosier Chicks Embroidery is a local brand rooted in friendship and creative collaboration. I designed a logo and icon that channel the brand’s fun, friendly, and personal approach to embroidery. The energy and camaraderie at the core of Hoosier Chicks Embroidery were so inspiring that I found myself exploring additional mockup concepts beyond the original project scope—simply for the delight of imagining new possibilities. The resulting visual identity reflects the warmth and welcoming spirit of the Hoosier Chicks Embroidery brand.