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Branding
The soul of your business. For the new business ready to be recognized or the established business looking to rebrand. We’ll build a visual foundation that captures the essence of what you do—creating a logo and brand system that feels cohesive, professional, and totally you.
Services include:
Logo development
Logo refresh
Visual identity (color palette, font story)
Supporting brand graphics (pattern, icons)
Brand guidelines
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Print and Editorial
The beauty of the tangible. There is a quiet power in things you can touch. From the weight of a business card to the layout of a full-scale report, I ensure your message is understood as much as it is read.
Services include:
Brochures and Information Sheets
Ad Design
Publications
Direct Mail
Invitations
Signage
Wall Wraps
I absolutely loved working with Val. She was incredibly helpful in bringing my brand identity to life. She was so thorough and paid great attention to every detail. She brought in color theory and really worked with me to create a logo and brand package that will serve as a brand guide for my business for many years to come. Her approach was methodical and efficient, yielding better results than I could have dreamt up myself.
Amity Pauley
Brick House Bakery
Val was so easy to work with. She made this entire process very enjoyable and we could not be happier with the outcome!
Carly Wright and Katie Cox
Dorothy’s Playhouse
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Let’s create something great.
Val Parker | Graphic Designer is a Bloomington, Indiana–based studio run by Val Parker, a designer with 20 years of experience. After working in both in-house and design firm settings in Chicago, Val now balances running her studio with a part-time role at the Kelley School of Business. She loves partnering with individuals and organizations to create thoughtful, strategic design across print, web, and branded environment.
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