Kelley Direct Admit Suite

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Skills
Concept Design, Design

I designed a folder for Kelley School of Business’s Direct Admit program, highlighting year-by-year student opportunities with a pocket for extra materials. I also created a compelling direct mailer as a final push to encourage these students to choose Kelley.

Created while marketing designer at Kelley School of Business.

Direct Admit Day Folder front and back cover. The front cover shows three students in business attire talking to each other. The back says "Your journey starts now"
Direct Admit Day Folder open to the inside front cover that says "You Belong at Kelley"
Direct Admit Day Folder spread showing male and female smiling and looking at each other. The text is about Second and Third Year experiences
Direct Admit Day Folder back cover with folder pocket. The inside page says "Fourth Year" and lists experiences for a Kelley ugrads fourth year.
Two Direct Admit Day cards - one is closed and the other is open to the gatefold portion which shows sample gates.
Direct Admit Day invitation - it's open as a gatefold. The text is in the center two panels and the outer panels show groups of students laughing and talking together.

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Let’s create something great.

Get in touch

Val Parker | Graphic Designer is a Bloomington, Indiana–based studio run by Val Parker, a designer with 20 years of experience. After working in both in-house and design firm settings in Chicago, Val now balances running her studio with a part-time role at the Kelley School of Business. She loves partnering with individuals and organizations to create thoughtful, strategic design across print, web, and branded environment.

Learn more

Read the Intro Packet