The Body Project is a research-backed initiative focused on preventing eating disorders and promoting body positivity through honest conversation and reflection. With an audience of academics and psychologists in mind, I created a visual direction that feels both credible and approachable. The wordmark and color palette are designed to feel clear and trustworthy, while the background system adds depth without overwhelming the content. I then brought everything together in a fully built website, including key details like privacy policies, to ensure a seamless and thoughtful experience from start to finish.