Skills
Design
I drew inspiration from Indiana’s natural beauty by combining the state’s tree and flower with soft, round elements that echo the pregnancy journey. This thoughtful blend of shapes and local symbolism reflects the association’s dedication to supporting Indiana families throughout the birth experience.
I provided a visual identity guide, supporting graphics, and social media templates to complete the suite.
Working with Val was smooth and effortless. She was able to pull out ideas and concepts of our work and generate a design that exemplified our work. She presented visual options to meet our learning needs, and conceptual summaries to ensure clear communication. Val was thorough, patient, and went above and beyond to ensure that our design not only met our aesthetics, but addressed market response as well. I cannot recommend her highly enough!
Haddie Katz, CPM, RN, CLC
Tandem Community Birth Center and Postpartum House
Val Parker | Graphic Designer is a Bloomington, Indiana–based studio run by Val Parker, a designer with 20 years of experience. After working in both in-house and design firm settings in Chicago, Val now balances running her studio with a part-time role at the Kelley School of Business. She loves partnering with individuals and organizations to create thoughtful, strategic design across print, web, and branded environment.
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